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The Weather Outside is Frightful (in Some Spots), But Our January Marketing Ideas Can be Comforting

clean desk example from marketing calendar
Begin the new year with a fresh and organized desk, which often is the heart of our businesses, whether in a cubicle, private or shared office, or home office.

Dive Into January Marketing Ideas

So, now that you've taken some time to reflect on last year and all the great things you accomplished, the obstacles you faced, and the valuable lessons you learned, it's time to welcome the new year with open arms. It's a chance for a fresh start and new possibilities.

However, it might not be easy to stay on top of your responsibilities, such as creating new content for your website. Here is a list of ideas for January that can be helpful.

New Year's Day (January 1)

The start of the new year is an exciting time – a chance for us to embrace fresh beginnings, develop new ideas, and explore fantastic business opportunities. Plus, it's the perfect time to connect with new clients and establish meaningful relationships. So, here are some great January 1st celebration ideas:

  • Share a personal story: To genuinely connect with the clients, business partners, and followers, post a heartfelt message about your professional (and personal, why not?) journey and thank all those people for their support.

  • New year, new deals: Offer special start-of-the-year deals and discounts to kickstart your business in 2024.

  • Create interactive content: Create quizzes that focus on New Year's resolutions. Share information related to New Year's resolutions, such as fun facts or statistics that might interest people. To get you started, here are some stats about New Year's resolutions.

National Clean Your Desk Day (January 8)

Begin the new year fresh and organized. Our desks are often the heart of our businesses, whether in a cubicle, private or shared office, or home office. When our desks are organized and decluttered, this can help us reduce stress, feel more inspired, work more efficiently, be more productive, and feel at peace with ourselves and our surroundings. So here are some ideas on how to mark National Clean Your Desk Day:

  • Desk and workspace organization tips: Share easy, effective ways to keep the workspace clean and organized. Encourage your followers with a before and after challenge and ask them to share photos of their workspace makeovers and favorite desk organization hacks. For those working from home, more desk organizational tips here

  • Mindful workspace: Discuss the benefits of a clean and organized workspace on mental health and well-being. Read more to learn about creating a mindful workspace.

Get to Know Your Customers Day (January 18)

Make this Get to Know Your Customers Day a memorable opportunity to strengthen relationships with current and prospective customers. Here are some engaging ideas for small businesses to get you started:

  • Share customer-appreciation social media content. Express gratitude to your clients by sharing a shout-out video, story, or post, acknowledging the loyalty and support you receive from them. Highlight your clients' experiences and feedback.

  • Be interactive. Host a live Q&A on social media, asking consumers to ask questions about your company, goods, or services to develop a deeper relationship.

National Fun at Work Day (January 26)

Fun and humor at work are important because they foster a healthy work environment and positive relationships. Fun at work, when appropriate, may strengthen team bonds, inspire creativity, and improve productivity, helping employees feel more satisfied and connected. Establish a unique office tradition or plan a themed workday to celebrate with your team on this day.

Whether it's National Fun at Work Day, try these ideas on how to make work more joyful and fun.


A new year is an opportunity to set new goals, begin new relationships, and reach new milestones. Let us start this new chapter with hope and courage. Here’s to a successful and prosperous new year for all our businesses!

To help you connect, reach potential clients, and push boundaries of what you believe is possible, download our marketing calendar. Sandbox Communications can help you create a content plan. Contact us for an initial chat to learn more.

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