top of page


Authentic Marketing Over Algorithms: Why We’re Leaving Facebook and Instagram
We’re stepping away from Facebook and Instagram—not because we have all the answers, but because it’s time to align our marketing with our values. This post explores why we’re making the shift, what we’re focusing on instead (like SEO and email), and what we hope to discover by doing things differently.
.png/v1/fill/w_320,h_320/file.jpg)
Heather McElrath
May 5, 20254 min read


Free Checklist to Help You Optimize Your Facebook Page
One one thousand. Two one thousand. That's it. Two seconds. That's how long you have to get someone's attention on Facebook, according to...
.png/v1/fill/w_320,h_320/file.jpg)
Heather McElrath
Nov 24, 20231 min read


Four Tips on Hashtags for Small Businesses Plus Free Downloads
Not only was my mom born on Aug. 23, but so were hashtags. Ok, a lot of years apart, however, it's interesting to know that hashtags were...
.png/v1/fill/w_320,h_320/file.jpg)
Heather McElrath
Nov 15, 20232 min read


Creating a Social Media Marketing Strategy for Small Budgets and Big Results
Our Steps for Building a Tailored Social Media Strategy Social media platforms offer a cost-effective and powerful way for small...
.png/v1/fill/w_320,h_320/file.jpg)
Heather McElrath
Oct 25, 20235 min read
bottom of page
.png)