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SEO Glossary

Ensuring your business appears in search results when someone nearby searches for "coffee shop near me."

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Listing your business address, hours, and photos on Google.

Google Business Profile (GBP)

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Ensuring your business name, address, and phone number are the same on your website, Google Business Profile, and Yelp.

NAP (Name, Address, Phone Number)

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Your business listing on a local directory like Yellow Pages or Yelp.

Citation

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Local Pack (or Map Pack)

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Replying to a customer’s positive review on your Google Business Profile.

Review Management

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Posting a special discount for customers who visit your store during the holiday season.

Google Posts

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Best pizza in Chicago is a local keyword for a pizzeria in Chicago

Local Keywords

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Adding structured data to your website that tells Google you’re a local bakery in San Francisco.

Schema Markup (Local Business Schema)

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Ensuring your business appears on Google Maps when someone searches for "restaurants near me."

Google Maps Marketing

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A plumber or electrician who provides services at customer homes.

Service Area Business (SAB)

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Earning a backlink from a local news article featuring your business.

Local Link Building

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